Receiving major gifts is everyone’s fundraising dream. Sometimes this is a dream or mirage, or wishful thinking without the substance supporting reality. Sometimes it’s a fundraising strategy that is inadvertently or incompetently ignored. Sometimes impatience keeps us from seeking the large sums, or the desire to “get the big gift and get it over with” takes hold of us or our teams. This month, Louis J. Gehring, CFRE, Senior Executive Director of The Foundation for Shawnee Mission Medical Center provides us with an interesting and very useful look at what it takes to have a successful major gifts program. He offers an approach that is pleasurable, practical and valuable. Thanks, Lou!
Making “Excuses” in Major Gift Fundraising
“Imagination is more important than knowledge.”
It is often said that major gifts fundraising is both an art and a science. But in truth there seems to be a lot more written about the science than the art. We can know all of the formulae for moves management, research, cultivation, solicitation, and stewardship, yet utterly fail in securing major gifts.
It is a cold, hard truth that first-rate major gift fundraisers are a rare breed. What kind of person can succeed where so many fail at raising high level gifts and commitments? Is it a matter of drive and energy? Is it how you “hob-knob” and work the crowd? Could it be innate personality traits that enable a few to succeed where many just get by? Read more >>
Are you planning a building project-a new church, school building, or Community Service Building?
Does it seem like your campaign for funds goes on forever? Are your members or constituents tired of talking about money? If you have these questions and probably many others, this book is for you..
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